Materialism and Happiness

Last year, a Doctor at Tilburg University decided to dedicate his time and efforts to doing research about materialism and happiness among Dutch students. As most of the students in his course were asked to answer the questionnaire related to this research, we wanted to know more about the purpose, the methods and mostly about the reason behind the research. We asked Dr. Harold Miesen, the researcher, to explain what definitions of materialism he used in his research.

In order to get more insight in the research, we interviewed Dr. Miesen and asked him several questions which illustrate the road from beginning to ‘end’. Below you can see the interview. His research is in progress, so we still have to wait for the actual results. In the interview he gives his views on the first results, and about the related paradigms.
Harold Miesen is an Assistant Professor related to Tilburg University. Besides doing research, he teaches several courses. Among other topics, he specializes in consumer behaviour, marketing communication, psychology and well-being. Previously, he publicised about happiness and relational goods, corporate reputation, and reading.
We found his research very interesting, and we’re looking forward to the final results. We would like to know your opinion… Are students materialistic? Are YOU materialistic?